The Power of Creative Thinking: 4 Ideas to Boost Your Marketing Events
By flikeve_admin | Posted on 2016-12-06 01:08:30
A trade show which is attentive to the individual needs of customers
A launch or promotional campaign in which guests actively participate
A press conference with opportunity for Q&A sessions with most attendees
A workshop or seminar taking into account personal likes and preferences of invitees
The key word here is personalization. A product or a service suitably customized to reach out and connect with particular individuals holds tremendous potential. From improving customer experience, highlighting branding, and providing impetus to digital sales, personalization can act as a key driver in social media helping derive better results out of advertising and promotional activities.
As positioning an event is crucial to customer connect, it may be useful to see how a personalized approach to common events – trade shows, product launches, promotional campaigns, press conferences, workshops, and seminars – linked to marketing can improve your brand’s standing in your customer’s eyes.
Product Launch and Promotional Campaign We know that a launch is meant to announce the unveiling of a product into the market; it is at a launch that customers often have the first point of contact with a new product. Using various marketing strategies to uphold the brand, promotional campaigns uphold a business or event to a target audience. Now, can we build launch and promotional activities around a festival – film, food, music, plays, paintings, and so on? Or a series of concerts at a specific location, spread over multiple days with changing venues? Mixing profit with pleasure, can we innovatively engage with customers?
Press Conference Companies or newsmakers invite journalists and representatives from the press to hear them speak and ask questions – a press conference. Can this event assume the look and feel of an interactive session over breakfast – an open breakfast interaction? Worth pondering, since you would be able to reach out to many members of your target audience who otherwise may not be able to attend the event owing to engagements through the rest of the day.
Trade Show At a trade show, companies belonging to a particular industry display and demonstrate their latest products or services. Since as per the nature of the exhibition, fair, or expo, the event would involve company representatives, the press, and the public, is there scope to create events within events – for instance, a Question & Answer session? Or, for that matter casual, interactive panels and talk sessions, given the ready platform to host meetings with industry partners and customers and study market trends and opportunities? Think disruption, out of the ordinary. The idea is to create something special for customers who are ardent followers of your brand and others who are gradually warming up.
Workshop and Seminar A workshop can be a series of meetings organized for interaction and exchange of information among a select group of individuals. With participants actively engaging, presenting, discussing, and debating issues relating to a particular subject, a seminar is often an academic exercise. Now, can we blend in a product launch through demo and up-close and personal interaction? Build in roundtables and panels? Throw in some fun factor about that latest product release? Can there be breakout sessions for networking?
Accessing and storing data is now more convenient and has gained popularity across the marketing spectrum. For envisaging customer interest and accordingly devising offering, none can match the usefulness of data as an effective marketing tool. As people expect you to have deeper understanding of their needs and wants, likes and preferences, you cannot but be data driven to connect with your customers – your guests, invitees, and attendees. Personalizing your marketing and sales approach to each consumer is the mantra.
Highlighting the product or brand, connecting with customers, engaging with partners, reviewing market trends – marketing events offer unique platforms to put into action creative ideas. Ideas propel your business. But you also need experienced and reliable vendors to support your event. Where to look for event management companies who can match up to your needs and expectations? Try Flikeve.
So, what is Flikeve? A resourceful online event planning hub, Flikeve connects vendors with customers. Alongside events linked to marketing, Flikeve can be your one-stop-destination for organizing corporate events, social events like weddings, birthdays, and anniversaries, and public events like concerts and award nights. The portal caters to a range of needs, budgets, and styles. Offering a unique, personalized, do-it-yourself experience, it brings anything and everything related to event planning on one dedicated platform.